Company Background of Old Town White Coffee

 Group’s history can be traced back to the incorporation of White Cafe in 1999 with the intention to provide quality white coffee to Malaysian households and the food services industry, The co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. In 1999, they successfully commercialised the instant 3-in-1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector. As at 31 October 2009, the ‘OLDTOWN’ 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlets in Hong Kong.Since the opening of the first ‘OLDTOWN WHITE COFFEE’ cafe outlet in Ipoh in 2005, the chain of cafe outlets have expanded to reach 137 cafe outlets in Malaysia and Singapore as at 31 October 2009. This includes fully and partially owned and franchised cafe outlets. In 2005 and 2006, they also had established their subsidiaries namely Old Town Kopitiam, Old Town Kopitiam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to focus on operating cafe outlets in different areas and states within Malaysia.