Tuesday, 23 July 2013

Research Questions
Does the customers satisfied with the products and services provided by Old Town White Coffee?

Research Objective
To find out about the level of satisfaction of customers towards Old Town White Coffee in terms of their products and services.

Research Methods
1. To conduct interviews at Old Town White Coffee to find out about the level of satisfaction of the customers towards Old Town White Coffee.
2. Sampling Methods

  • Target population: Old Town White Coffee in Malaysia
  • Sampling Frame: Old Town White Coffee in Kuala Lumpur
  • Sampling Unit:
    Primary-Old Town White Coffee in Melati Utama
    Secondary-Interview on the weekend customers in Old Town White Coffee in Melati Utama
    Tertiary-Whole day in weekend from morning to night in Old Town White Coffee in Melati Utama

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